The Trinidad and Tobago Music Company Limited (MusicTT) has launched Spotlight: an APDP series; its open call for cohort 2 of its Artist Portfolio Development Programme (APDP). The call is open to all artistes within the local music industry who are looking to take their career to the next level.
The Artist Portfolio Development Programme (APDP) was conceptualized with the intention of refining a portfolio of musical artists annually who can be shopped to the world. The programme seeks to identify those who have international potential for export and then equips them with the knowledge and tools to leverage their creative talent on the worldwide market.
Every APDP cohort will have a life cycle of one (1) to three (3) years. The cohort comprises 2 tiers: Intermediate and Advanced. An independent panel will collaborate with MusicTT in order to transparently select a predetermined number of musical artists to be a part of the APDP. Artists will then be placed in categories within the APDP that will cater to their developmental needs.
In December 2017, 10 artists were selected to be a part of a pilot cohort via a showcase reviewed by an independent panel of international music executives. The identified artists in the cohort were then guided on the work needed to develop their business acumen of the industry which in turn would better inform and structure their careers. The first cohort completed training in December 2018. 2 have been selected to advance to cohort 2 of the programme.
“MusicTT is proud of the accomplishments of cohort 1,” stated Melissa Jiménez, General Manager of MusicTT. “Each artiste has shown significant growth by the end of the programme. We are looking forward to seeing what this new cohort brings and how we can help them reach their maximum potential and export readiness.”
For more information on the Artist Portfolio Development Programme, or to register for a chance to be a part of it, visit www.musictt.co.tt/apdp.